Five years of tracking attitudes towards the AAPI community
Project tags
PDF Design
Webflow
Data Visualization
Figma slides
Non-Profit
Core TEAM
My Role: Design Lead and Webflow Developer
Lesley Huang: Development Support
Sam Vickars: Project Management
tools
Overview
In its fifth year, and my fifth year working on the project, the STAATUS Index is The Asian American Foundation’s landmark annual report that surveys Americans across the nation to gauge their attitudes towards the AAPI community. Every year the report reveals new challenges the community is facing and opportunities to broaden awareness around what the community needs to thrive.
Since it’s inception in 2021, I have been a part of the design and website build for this initiative. Then finally in 2025, I had the opportunity to lead design on the project for the first time. In partnership with the amazing people at TAAF, we crafted yet another impactful PDF report, Webflow microsite, and accompanying social media assets that the client used as its flagship communications asset for the entire year, using it for outreach and highlighting the report at their annual TAAF Summit, which I was lucky enough to be invited to attend right here in New York City.
Page layout examples. For several years working on the STAATUS Index, I have always done a combination of light and dark pages, different layout combinations, like full page visualizations, and split layouts with copy and relevant imagery. This helps the content flow page by page without feeling repetitive or boring.
Process
TAAF presented our team with an initial design aesthetic and color story to follow. The theme evoked the seriousness of the issues at hand balanced with a hopeful playfulness and a little grit. Impactful typography and textures, paired with overlays and large, eye-catching imagery brought this years report vision to life.
Every year we start with the PDF. In collaboration with the TAAF data and research team, we used their extensive data draft findings to craft the report page by page. However, we needed to make considerations for speed and efficiency. This report is often a quick turnaround, with only a 3-month timeline for the full asset package and website build.
Repeatable processes
I was tasked with creating a series of data visualization templates based on vizzes that we have done in previous reports. This greatly streamlined the chart generation process.
Impactful Layouts
Varying up the content on each page was key to the flow. I used a mix of full page takeovers with big numbers alongside more copy-heavy pages for balance.
Image Collection
Beautiful and diverse imagery is a key part of what makes the report feel human. I collected a series of stock and media images for the report, alongside elements that we peppered throughout as stickers.
Repeatable templates saved a lot of time when mapping out the pages for the full report. On the left, are some of the base templates. On the right, is the first version of the PDF with placeholders and initial passes at the narrative elements and data visualization types. These were reviewed with the client at each stage of the process.
Once the report pages are finalized, we repurposed those designs and adapt it to the interactive microsite. First we designed the site in Figma, then I was tasked with spearheading the build in Webflow in collaboration with my teammates. We use a series of static and interactive charts to build the narrative around the top five or six key findings TAAF wanted to highlight.
Last but not least, I collaborated with my team to put together a social asset package along with downloadable versions of the charts from the microsite. This included both static and animated graphics.
Challenges
Often with such a copy-heavy document, managing changes to the data and draft has always been the most difficult aspect of this project year over year. We expect last minute changes from the various stakeholders, seeing as TAAF has their own academic committee and internal team with opinions to balance. As Design Lead, it was my responsibility to field and mitigate those challenges. This year, we opted to use Figma Slides to produce the final PDF, and gave limited access to the client to flag and update copy where needed, instead of constantly cross referencing with an ever changing google document.
This pivot saved time and limited the amount of back and forth between sources of truth and gave the client more autonomy while not being disruptive of the overall design decisions made. They could see directly how their copy changes looked page by page.
Results
2025 was a huge year for TAAF, and it all started with the STAATUS Index Report. Not only do they continuously cite this report across multiple communication channels, these efforts galvanize change in the AAPI community and is the first pillar of their strategy. In 2025, TAAF raised over $10 million in programmatic initiatives and expanded it’s reach through grantees, trainings, sponsorships, and events throughout the U.S. You can read their full 2025 impact report here.
Impact metrics pulled from TAAF's website. The STAATUS Index is a key artifact in making this growth a reality year over year.
Want to work together?
I’m looking for my next opportunity. Currently open to hybrid or remote full-time and contract roles.
© 2026 Aria Todd | Made with Framer
Five years of tracking attitudes towards the AAPI community
Project tags
PDF Design
Webflow
Data Visualization
Figma slides
Non-Profit
Core TEAM
My Role: Design Lead and Webflow Developer
Lesley Huang: Development Support
Sam Vickars: Project Management
tools
Overview
In its fifth year, and my fifth year working on the project, the STAATUS Index is The Asian American Foundation’s landmark annual report that surveys Americans across the nation to gauge their attitudes towards the AAPI community. Every year the report reveals new challenges the community is facing and opportunities to broaden awareness around what the community needs to thrive.
Since it’s inception in 2021, I have been a part of the design and website build for this initiative. Then finally in 2025, I had the opportunity to lead design on the project for the first time. In partnership with the amazing people at TAAF, we crafted yet another impactful PDF report, Webflow microsite, and accompanying social media assets that the client used as its flagship communications asset for the entire year, using it for outreach and highlighting the report at their annual TAAF Summit, which I was lucky enough to be invited to attend right here in New York City.
Page layout examples. For several years working on the STAATUS Index, I have always done a combination of light and dark pages, different layout combinations, like full page visualizations, and split layouts with copy and relevant imagery. This helps the content flow page by page without feeling repetitive or boring.
Process
TAAF presented our team with an initial design aesthetic and color story to follow. The theme evoked the seriousness of the issues at hand balanced with a hopeful playfulness and a little grit. Impactful typography and textures, paired with overlays and large, eye-catching imagery brought this years report vision to life.
Every year we start with the PDF. In collaboration with the TAAF data and research team, we used their extensive data draft findings to craft the report page by page. However, we needed to make considerations for speed and efficiency. This report is often a quick turnaround, with only a 3-month timeline for the full asset package and website build.
Repeatable processes
I was tasked with creating a series of data visualization templates based on vizzes that we have done in previous reports. This greatly streamlined the chart generation process.
Impactful Layouts
Varying up the content on each page was key to the flow. I used a mix of full page takeovers with big numbers alongside more copy-heavy pages for balance.
Image Collection
Beautiful and diverse imagery is a key part of what makes the report feel human. I collected a series of stock and media images for the report, alongside elements that we peppered throughout as stickers.
Repeatable templates saved a lot of time when mapping out the pages for the full report. On the top, are some of the base templates. On the bottom, is the first version of the PDF with placeholders and initial passes at the narrative elements and data visualization types. These were reviewed with the client at each stage of the process.
Once the report pages are finalized, we repurposed those designs and adapt it to the interactive microsite. First we designed the site in Figma, then I was tasked with spearheading the build in Webflow in collaboration with my teammates. We use a series of static and interactive charts to build the narrative around the top five or six key findings TAAF wanted to highlight.
Last but not least, I collaborated with my team to put together a social asset package along with downloadable versions of the charts from the microsite. This included both static and animated graphics.
Challenges
Often with such a copy-heavy document, managing changes to the data and draft has always been the most difficult aspect of this project year over year. We expect last minute changes from the various stakeholders, seeing as TAAF has their own academic committee and internal team with opinions to balance. As Design Lead, it was my responsibility to field and mitigate those challenges. This year, we opted to use Figma Slides to produce the final PDF, and gave limited access to the client to flag and update copy where needed, instead of constantly cross referencing with an ever changing google document.
This pivot saved time and limited the amount of back and forth between sources of truth and gave the client more autonomy while not being disruptive of the overall design decisions made. They could see directly how their copy changes looked page by page.
Results
2025 was a huge year for TAAF, and it all started with the STAATUS Index Report. Not only do they continuously cite this report across multiple communication channels, these efforts galvanize change in the AAPI community and is the first pillar of their strategy. In 2025, TAAF raised over $10 million in programmatic initiatives and expanded it’s reach through grantees, trainings, sponsorships, and events throughout the U.S. You can read their full 2025 impact report here.
Impact metrics pulled from TAAF's website. The STAATUS Index is a key artifact in making this growth a reality year over year.
Want to work together?
I’m looking for my next opportunity. Currently open to hybrid or remote full-time and contract roles.
© 2026 Aria Todd | Made with Framer
Five years of tracking attitudes towards the AAPI community
Project tags
PDF Design
Webflow
Data Visualization
Figma slides
Non-Profit
Core TEAM
My Role: Design Lead and Webflow Developer
Lesley Huang: Development Support
Sam Vickars: Project Management
tools
Overview
In its fifth year, and my fifth year working on the project, the STAATUS Index is The Asian American Foundation’s landmark annual report that surveys Americans across the nation to gauge their attitudes towards the AAPI community. Every year the report reveals new challenges the community is facing and opportunities to broaden awareness around what the community needs to thrive.
Since it’s inception in 2021, I have been a part of the design and website build for this initiative. Then finally in 2025, I had the opportunity to lead design on the project for the first time. In partnership with the amazing people at TAAF, we crafted yet another impactful PDF report, Webflow microsite, and accompanying social media assets that the client used as its flagship communications asset for the entire year, using it for outreach and highlighting the report at their annual TAAF Summit, which I was lucky enough to be invited to attend right here in New York City.
Page layout examples. For several years working on the STAATUS Index, I have always done a combination of light and dark pages, different layout combinations, like full page visualizations, and split layouts with copy and relevant imagery. This helps the content flow page by page without feeling repetitive or boring.
Process
TAAF presented our team with an initial design aesthetic and color story to follow. The theme evoked the seriousness of the issues at hand balanced with a hopeful playfulness and a little grit. Impactful typography and textures, paired with overlays and large, eye-catching imagery brought this years report vision to life.
Every year we start with the PDF. In collaboration with the TAAF data and research team, we used their extensive data draft findings to craft the report page by page. However, we needed to make considerations for speed and efficiency. This report is often a quick turnaround, with only a 3-month timeline for the full asset package and website build.
Repeatable processes
I was tasked with creating a series of data visualization templates based on vizzes that we have done in previous reports. This greatly streamlined the chart generation process.
Impactful Layouts
Varying up the content on each page was key to the flow. I used a mix of full page takeovers with big numbers alongside more copy-heavy pages for balance.
Image Collection
Beautiful and diverse imagery is a key part of what makes the report feel human. I collected a series of stock and media images for the report, alongside elements that we peppered throughout as stickers.
Repeatable templates saved a lot of time when mapping out the pages for the full report. On the left, are some of the base templates. On the right, is the first version of the PDF with placeholders and initial passes at the narrative elements and data visualization types. These were reviewed with the client at each stage of the process.
Once the report pages are finalized, we repurposed those designs and adapt it to the interactive microsite. First we designed the site in Figma, then I was tasked with spearheading the build in Webflow in collaboration with my teammates. We use a series of static and interactive charts to build the narrative around the top five or six key findings TAAF wanted to highlight.
Last but not least, I collaborated with my team to put together a social asset package along with downloadable versions of the charts from the microsite. This included both static and animated graphics.
Challenges
Often with such a copy-heavy document, managing changes to the data and draft has always been the most difficult aspect of this project year over year. We expect last minute changes from the various stakeholders, seeing as TAAF has their own academic committee and internal team with opinions to balance. As Design Lead, it was my responsibility to field and mitigate those challenges. This year, we opted to use Figma Slides to produce the final PDF, and gave limited access to the client to flag and update copy where needed, instead of constantly cross referencing with an ever changing google document.
This pivot saved time and limited the amount of back and forth between sources of truth and gave the client more autonomy while not being disruptive of the overall design decisions made. They could see directly how their copy changes looked page by page.
Results
2025 was a huge year for TAAF, and it all started with the STAATUS Index Report. Not only do they continuously cite this report across multiple communication channels, these efforts galvanize change in the AAPI community and is the first pillar of their strategy. In 2025, TAAF raised over $10 million in programmatic initiatives and expanded it’s reach through grantees, trainings, sponsorships, and events throughout the U.S. You can read their full 2025 impact report here.
Impact metrics pulled from TAAF's website. The STAATUS Index is a key artifact in making this growth a reality year over year.
Want to work together?
I’m looking for my next opportunity. Currently open to hybrid or remote full-time and contract roles.
© 2026 Aria Todd | Made with Framer